Otavalo Market Ecuador
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LAST UPDATED: MAR/2011


Otavalo Indigenous Artisan Market - A Feast for the Eyes


Otavalo is nestled in a picturesque valley - in the province of Imbabura - surrounded by volcanic lagoons (i.e., Lago Mojanda), and mountains like Imbabura (4,630m) and Cotacachi (4,995m).

In addition to its impressive countryside setting of sparkling lakes, ageless volcanoes and patchwork-covered hillsides, Otavalo has gained its fame and reputation for its world-renowned indigenous artisan market. Although numerous other markets exist (e.g. Pujili, Zumbahua, Ambato) throughout this small, yet diverse Andean nation, none can compare to the size and variety of crafts that are to be found in this open air market. Otavalo is a small city of about 50,000 mainly indigenous inhabitants located some 90 minutes north by road up the Pan-American Highway from Ecuador’s capital city, Quito. Otavalo rests at 8,300 ft (2,530 m) above sea level in a spring-like fertile valley known for its dairy and rose production.



Villagers from the surrounding areas - mainly from the neighboring village of Peguchi - bring their wares (as they have been doing for hundreds of years) to the Otavalo market and spend their day bartering, exchanging, selling and socializing. Today, the main clientele are huge crowds of foreigners looking to marvel at and/or purchase souvenirs. Although the market is more extensive and filled with more tourists on Saturdays, you can visit it any day of the week and find an impressive variety of Ecuadorian handicrafts. By 9 a.m. most of the artisans have already set up their basic stands and kiosks to display their products and the air is filled with traditional Andean music. The main difference is that on Saturdays the market extends beyond the city’s central plaza (Plaza de Ponchos) and out into the side streets. In addition, there is an early morning Saturday animal market held on the edge of the city where such animals as donkeys, pigs, chickens, llamas and horses are bought, sold or traded.

The artisans make efficient use of such raw materials as nuts, beads, wood, precious metals & stones, leather and wool to craft their wares. Artifacts commonly found include traditional musical instruments like the panpipe (or rondador); a myriad of styles of jewelry made from beads, stones and precious metals; hats (including the Panama and Fedora); wood carvings; dolls; paintings and clothing. After a few minutes strolling through this colorful open air market and you will quickly realize that the woven (mostly by hand) products predominate.

This is where your eyes can feast of the enormous variety of shapes, sizes, textures and colors of the numerous ornately-woven textile products that are proudly displayed. Your head may even spin after seeing such a range of scarves, table cloths, bags, blankets, sweaters, hammocks, wall hangings and shawls that dance before your eyes.

As a market which has its roots in hundreds of years of Andean tradition, it is expected (and actually enjoyed by the artisan seller) that potential buyers barter and haggle over the price. If you automatically pay the first price you were quoted, you are more than likely paying at least double the normal price. I can personally vouch for this from personal experience - my wife is Ecuadorian and I look like the typical foreign tourist. What my wife is quoted is almost always at least half the price that her ‘gringo’ husband is offered.

Caveat: To get better bargains it is advisable to visit the market on any day except Saturday. Why? The higher the number of potential buyers milling around, the less likely the price will drop drastically. If they don’t sell to the first person they may well sell to the next, and so on. When there are fewer tourists, you will notice that the pricing is a lot more flexible.

Predominately an indigenous population, you will may notice the traditional artisan busy at work ...

You will first be hit by the numerous brightly-coloured articles on display ...

Many products are laboriously crafted by hand ..

The market starts life early in the morning and operates every day of the week (with Saturday and Wednesday being the busiest days of the week). A very early Saturday morning animal market operates on the outskirts of the town.

On other days, the stands may start be dismantled and the vendors backing up their goods earlier in the afternoon due to a less potential buyers walking around.

Typical items include hand (and machine) woven textiles such as sweaters ....

You will quickly note a wide range of colours and patterns to make your eyes spin ...

Products such as small hand bags ...

... classic antique-style dolls ....

... hand carved wooden chess sets ...

.. wood figurines ...

... to delicate jewelery ....

After a few hours, potential shoppers & buyers are likely to get saturated with the huge variety of items ....

... their colours ....

.. the patterns ...

... shapes ...

... and textures ....

You will be surprised by the intricate textures ...

The variety of jewellery ...

The myriad of designs ...

And the enormous variety of patterns found in the market.

Traditional items like the Panama hats ..

All the shapes, sizes and designs made from natural wools (mainly llama, but includes alpaca) ...

Rugs and almost anything else that can be made from llama and alpaca ...

And products made from readily available materials like nuts ...

Today, fewer and fewer items are still hand made (or hand woven) .. being replaced by machine-produced items that are less expensive and time consuming to fabricate.

Or perhaps pick yourself up a hat to protect you from the intense Andean sunshine ...




HANDMADE WEAVING & DYING
IN ECUADOR'S SIERRA


Quietly tucked away in the quiet corners past the commercial centers of Otavalo and Peguchi is the small and unassuming community of San Roque (located approximately 20 minutes from Otavalo, 10 minutes from Peguche).

Here I was warmly received by Nelson Cordova, one of two sons that still continue the art of handmade weaving that was taught by his father. All the family members participate in the production.

The women tend to dedicate themselves to the preparation of materials ... from spinning and dying the yarn. The dying process if mainly from nogal (or walnut), including the bark, nut and leaves. The mean, in contrast, generally dedicate themselves to actual weaving.  While Nelson patiently went to work on various works of art and patience, of various colours and sizes he would explain the process from scratch. He also related life in the community and the indigenous way of life ... adding a more rounded understanding of the whole process. 

As Nelson explained that today there are fewer and fewer indigenous people that maintain the old customs of manual weaving, opting to work in surrounding farms and fabrication plants. He explained that mass volume, machine-produced items are driving this way of life into extinction. The textile plants easily copy the designs and churn out apparently similar products at a much lower cost and in great volume.  Only through direct experience, watching these artisan hard at work with their hands and imagination, does one gain a deeper appreciation of the laborious and meticulous art of hand-weaving, knowledge and skills that have been handed down generation after generation.


In our continuing and dedicate efforts to protect Ecuador's natural and cultural history, we (Robin Slater and Sangay Touring) are in the process of planning and arranging private educational tours for individuals, groups and institutions that wish to, not only experience and witness first-hand manual weaving, but contribute directly to continued survival of the local indigenous community of San Roque, Imbabura and the local weavers.

Other sample images ..

 




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